Sónar is the cataloes festival of multimedia art and advanced music that takes place in several venues in Barcleona every third week of June since ’94. Its format, concept and content is unique and thanks to the range of culture combined, the avant garde and experimental art, Sónar is a pioneering festival. Its program is divided by Day and by Night. Day is the tima to concerts, showcases, professional zone and exhibition area. Night is the time to leading international djs to show their landscape music skills.
In 2008, the image of Sónar was HYBRIDISATION of human heads and animal bodies. This is an experiment based in a remote and mysterious laboratory in Mongolia, with the plan of creating new kind of pets. These disconcerting experiments were filmed and uploaded on youtube, retrieving Sonar as the image for 2008.
The reason I have chosen this link is because I find it very disturbing and I wanted to share it with all the readers of this blog. I think this is a very disconcerting idea and it was pretty well thought of Sónar to use this theme and show it to the world in the festival. The concept and art direction is from Sergio Caballero, graphic design is from Aurelio Sánchez and his assistants Martina e Alba and Esther Pacheco.
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