Mago's STRONG.

Magomed Dovjenko is a freelance illustrator, graphic designer and art

director, originally from Russia but now living in Germany. He is the

member of The Keystone Design Union and he developed an amazing work

until now. Mago has very big clients; clients like NIKE Footbal, Ecko, Diesel,

Urb Magazine, Computer Arts, JWT Dubai, Toyota, Advanced Photoshop,

Saatchi Saatchi Düsseldorf.

Besides his amazing clientel, Mago has been invited to German’s top late-night talkshows TV Total on Pro 7 and Stern TV on RTL. He also worked in Amsterdam with the Dutch soccer player Edgar Davids, creating graphics to Edgar’s brand ‘Monta Soccer’.

Even though he has all this amazing history and biography, I wanted to talk about his ‘Born Stronger Athletics’ for The KDU. The illustration is very strong and certainly reflects the power of an athlete. But if we take a deeper look into the typography Mago created we see it is not readable. As it was shown before, one of the most important features of a typeface is that it can be read. In this specific case, and I am not trying to imply the image is not good, as I previously said it definitely stresses the impact it is supposed to have. Simply there should have been a little bit more care with the readability of the text.