Edgar Bąk has the kind of graphic work I really enjoy. There is no much information about him in his website but it is notorious the number of awards, published magazines and books and works in blogs and websites.
This designer bases most of his creations in typographic games, developing a very interesting compositional language. Also the colours are very bright and cheerful, giving a sense of happiness to every work.
One of the most interesting features of this designer is the fact he creates animated logotypes. This format breaks all rules of a logo, inventing a new way of developing a corporate image. The one that caught my attention was LOOKSFERY.COM. It is a dynamic image and it can be used in many different ways without loosing its major shape, which is the key feature of a logo. The problem with having an animated logo is that instead of one image we have several and it makes it hard for the viewer to identify the ‘object’. Edgar managed to create and animation keeping the main shape, making it easy to be identified.
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