The curious thing about Is Not is that it is a magazine in a form of a 1.5m x 2m billposter. It has been displayed in several outdoor poster sites in Melbourne city and cafes, bars and bookstores in Sydney. It is the experiment of five young Melburnians in publishing factual content in a support where people expect advertising. It is a challenge to the designer because of its medium, a tool that saves paper, using the city as a support and bringing the act of reading to life.
This magazine is the collection of stories and illustrations from different people that contributes to each issue and it has no editorial objectives. It is seen as a piece of street art, drew on Melbourne’s existing comic, stencil and street art culture. Even thought it is an initiative from Melbourne it receives contributions from all over the world. It featured tee designs from Buenos Aires, architecture reviews from Helsinki and short stories from Vermont.
It is also an interactive medium, as the reader can also contribute on the magazine while reading it. Everyone is welcome to fill the crosswords, write their own thoughts on the poster. It is a canvas waiting for everyone’s comments.
I was accessible internationally by a cheap price and is definitely unique anywhere in the world. It is a shame it is no longer being developed.
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